The goal of Website Optimization isn’t to cheat the search engines. The purpose of SEO is to create a great, seamless user experience and communicate to the search engines your intentions so they can recommend your website for relevant searches. To give an website the best foot forward, a list of information needs to be modified and updated. In addition, WordPress plugins need to be installed and configured. This is a very time consuming process that is best done over time. Once a lot of the optimization is in place, a ongoing input of fresh content needs to happen as the search engines love new and original relevant content.
During this process, analytical monitoring is maintained to observe movement so adjustments can be made. A lot of companies try to sell you a all at once plan which can be very expensive, but when this happens they do not get to see the results. Good optimization is rewarded by search engines but bad optimization can penalize your website.