Identify your target audience
Figure out who your target audience is. Businesses tend to try and market to as many people as possible. But when marketing for a venue like a nightclub, you must try to narrow your focus to cater to your audience. Learning who your audience is will help you tailor your marketing strategy accordingly. Depend on a variety of factors like your location or the demographic of your city. Try to research and look into other similar businesses in town to give you a rough idea of who you need to target.
Look at the type of people engaging with posts related to nightlife or tourism in the city. They might also be a good fit for your nightclub. For example, if you’re in a location with a younger audience, you need to consider that your target audience may not have a high spending budget. So, you’re going to want to include more offers to convince them to come into your club.